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26 - 30 January 2026

DUBAI WORLD TRADE CENTRE + DUBAI EXPO CITY

JOIN GULFOOD 2026!

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ABOUT GULFOOD

As the world’s biggest annual food and hospitality show, delivering incredible sales returns and immense transactions that were conducted even during the show.  Gulfood is where the latest tastes, trends and innovations are unveiled. It is where the global food industry meets to trade, so you can benchmark price, quality, service, reliability, and consistency.

WHY GULFOOD?
 
TRULY GLOBAL. TRUSTWORTHY. MUST-ATTEND EVENT.

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63%

of attendees where international visitors

US $2.6M

average exhibitors expect to generate in sales over the next 12

88%

of visitors agreed Gulfood remains the world's biggest F&B sourcing exhibition

Highest

OVERALL SATISFACTION

score to date

Highest

INDUSTRY EVENT IMPORTANCE

score to date

Exhibitors from

120 Countries

4000

$7BN +

Food trade deals

102k

Visitors from

191 Countries

Chefs

50+ Masterclasses

100k

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ABOUT @ GULFOOD

WorkSmart is dedicated to ensuring the continuous and successful participation of its exhibitors by maximizing their brand exposure, attracting a high volume of foot traffic, and creating valuable opportunities for them to expand their presence on a global scale.

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WHY EXHIBIT

Exhibiting with us at Gulfood, providing you with the opportunity to be part of the food and beverage communities from around the world to not only mobilize global food trade, but also shape a more resilient, future-forward industry.

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Greater exposure

Enhanced awareness as part of a larger national presence.

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STRATEGIC LOCATIONS

Strategically located stand positions, close to major national companies.

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Funding

Reduced costs through support from government subsidies where applicable.

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SUPPORT

Experience easier participation through support from country pavilion partners.​

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BESPOKE NETWORKING

Focused networking activities can be organised such as an opening ceremony, ribbon cutting and pavilion tours for dignitaries.

PAVILION HIGHLIGHTS

EXHIBITOR'S TESTIMONIALS

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"Bahrain Pavilion at Gulfood has been extremely extraordinary this year. We are seeing huge crowds and are very happy and busy this year with customers visiting our stand from all over the world. This is our 9th participation and we continually grow our business every year here."

Ganesh KV

Acting CEO , Awal Dairy Co WLL

GULFOOD FLOOR PLAN

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COUNTRY PAVILION ORGANIZER

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WorkSmart is a specialized events development and management company that provides a comprehensive service to a wide range of clients across a variety of event activities at the local, regional, and international levels.

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